About The Founders

Hello, we’re Jeff and Lisa, a married, blue-collar family who believes hard work doesn’t stop when the shift ends. We put in long hours on the job, show up in the gym, and still make sure we’re present as parents. That balance of work, strength, and family is the foundation of everything we do.

This brand was born because we couldn’t find apparel that truly represented who we are and how we live. We wanted something that stood for:

• Earning everything the hard way

• Strength built through consistency, not shortcuts

• Pride in blue-collar work

• Discipline in the gym

• Commitment to family above everything

Blue Steel isn’t just clothing — it’s a lifestyle.

It’s for the men and women who wake up early, work hard, train hard, and still show up at home ready to be the best parents and partners they can be. It’s for those who believe strength is built on the job, in the gym, and at home.

We created Blue Steel Apparel to represent that lifestyle — durable, honest, and built to last — just like the people who wear it.

Welcome to Blue Steel.

Built by workers. For the workers!